Top 5 Beauty Retail Apps in Central America Q4 2023 Performance

In the fourth quarter of 2023, the top beauty retail applications in Central America showcased varying trends in downloads and active users. Here’s a detailed look at how SEPHORA, Natura Latam, Avon, BEAUTY CREATIONS, and Amobeleza performed during this period.

SEPHORA experienced a significant rise in weekly downloads, starting from 6.3K at the end of September and peaking at approximately 23.4K by the end of December. The app also saw a consistent increase in weekly active users, growing from 57.7K to 91.6K over the quarter.

Natura Latam showed fluctuating download numbers, with a high of around 17.5K in the week of November 20 and a low of 3.6K by the end of December. The app’s active users also varied, peaking at 28.3K in late November before dropping to 17.3K by the end of the quarter.

Avon had a relatively stable performance in terms of downloads, with a noticeable peak of 5.1K in the week of November 20. Active users for the app increased from 18.5K at the end of September to 24.9K by late November, followed by a slight decline to 19.6K by the end of December.

BEAUTY CREATIONS saw its downloads peak at 3.2K in the week of November 20, starting from just over 1K at the end of September and ending the quarter at 1.3K. Unfortunately, data regarding active users for this app was not available.

Amobeleza showed a strong start with downloads increasing from 609 in early November to 4.8K in late November. Active user numbers also saw growth, starting at 389 in early November and reaching 3.5K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower’s website.